Review: Influence by Foodtography School

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There is no shortage of resources out there created to teach people how to make money on social media platforms. A quick Google search will give you plenty of YouTube videos, blog posts, and even courses with tips and info on how to make it as an “Influencer” or “Creator.” However, not all advice is created equal, and if you read my reviews of Sarah Crawford’s Foodtography School or the Foodtography School Course, you’ll know that I am a huge fan of Sarah and her courses. And it’s no different when it comes to her Influence course – this one’s a home run.

Don’t miss out on my 15% OFF discount code at the end of the post if you’re interested in buying the course!

What is Influence?

Influence by Foodtography School is an in-depth course for those looking to leverage social media to make some extra money or grow their brand or business. There are multiple units in the course, broken down into bite-sized lessons. All lessons are in a slide presentation with voiceover format and Sarah’s presentation style is SO engaging.

Topics the Course Covers

Throughout the course, Sarah covers a broad spectrum of topics from branding to strategy to specific content creation techniques. A large emphasis is put on the topic of monetization, though, and she makes sure to fully equip you with knowledge and resources to confidently pitch yourself, collaborate with brands, and make real money through social media.

Who Influence is For

If you want to make money and/or grow your following on social media – especially Instagram or TikTok – then Influence was made for you. Sarah teaches the value of having a following of people who know, like, and trust you and the ways that you can leverage that following to bring in real money. Even “micro influencers” can make some good money if they know how to play the game (a point which Sarah really hammers home in the course).

My Experience

My first introduction to Sarah’s courses was the original Foodtography School Course. Because of how much I learned from that course and all the growth I saw because of it, when I saw her announce her new course Influence, I knew I needed to go for it.

Going through the Influence course did two main things for me. It gave me a lot of new practical knowledge about the influencer industry and how to succeed. And it confirmed ideas I already had, giving me the confidence to move forward with them.

My Main Takeaways from the Course

The first major concept I took away from Influence is the importance of niching down as a brand/business. Although this is still an idea I struggle with as there are lots of different kinds of content I want to post, I can’t disagree with the fact that you stand out more as a brand when you’re unique, laser focused, and people know exactly what you do.

The main school of thought here is that if you choose one thing and do that one thing excellently, your target audience will find you and follow you because you’re their resident expert on whatever that one thing is. Sarah fleshes out this concept much more in her course and provides a lot of helpful tips and tools to help you find your niche.

Another big takeaway was Sarah’s tips on producing engaging, entertaining short-form video content. Like it or not, video is the algorithm favorite, and that’s not going to change any time soon.

Therefore, learning how to do video content well (especially short-form) is crucial to thriving on social media. There is an entire unit dedicated to video in Influence, and I have incorporated much of Sarah’s social video philosophy into my short-form video content.

The last major benefit I received from Influence was in the area of monetization – specifically when it comes to selling yourself and collaborating with brands. In the course, Sarah provides structure for rates based on your size and reach, helps you think about the value you provide to a brand, and gives tips for negotiating contracts.

Knowing my value and having confidence to pitch and negotiate from that knowledge has been incredibly helpful for me.

Should YOU Purchase Influence?

Obviously, I think highly of Sarah’s courses and can clearly see the value they have provided me. But that doesn’t mean they’re for everyone.

However, if you consider yourself a creator or influencer of any kind, in that you are trying to leverage social media to make income and/or grow your business, I would HIGHLY recommend Influence to you.

Even for those who are just getting started with their social accounts – Sarah has great, helpful tips for wherever you’re at right now, as well as info on how to take your business to the next level.

Consider The Growth Collective

If you are not yet ready to commit to purchasing Influence, but still want to invest in your growth as an influencer, I would encourage you to check out The Growth Collective by Foodtography School!

Learn from and grow with other influencers and creators in this unique subscription based community. The cost is $10 a month, and the bang for your buck is unreal.

Even though I have already gone through Influence and other Foodtography School courses, I still subscribed to The Growth Collective and have found it to be a super helpful community to be a part of as I continue to grow my influence on social media.

Where can you purchase Influence?

If you’re ready to take the leap and purchase Influence, enter the code thebigleybasics at checkout to get 15% OFF the course!


If you have questions about any of the Foodtography School courses or my experience working with Sarah, feel free to contact me or send me a DM on Instagram! I would love to connect.



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